Global Agenda 2018

31 de January de 2019


During 2018, we attended the main technology events of the region and the world. Each one of them was seen as an opportunity to grow, get informed, share with colleagues from all around the world, and continue to be nourished by first- hand knowledge. We invite you to review the most important aspect each of these events left on us.


During the first days of the year, we participated in the Partner Kick- Off Meeting organized by SAP in Buenos Aires. The annual meeting for partners from Argentina, Uruguay and Paraguay- where we met through the SAP authorities the region strategy where Hybris was one of the main protagonists.

More about this event in this post from our blog.

Mission to China

We participated in the commercial mission to China, organized by Cuti and the Ministry of Energy and Industry. It was an enriching experience in every way, where we got to know a culture, and new ways of being and doing. We visited multinational robotics and artificial intelligence companies and breathtaking cities.

It was a very interesting meeting that allowed us to approaching a market that, just as we observed, shares a lot of the challenges the Latam industry faces. It was also a great opportunity for approaching other Uruguayan companies and authorities.

Go to The mission to China in in retrospective to read more about this trip.

MWC- Mobile World Congress

Between the end of February and beginning of march, we had the chance of being part, once again, of the biggest mobile technology event in the world.

The 2018 edition of the MWC was held under the motto “Creating a better future”, with more than 100 thousand assistants. The main focus of the event were 5G networks: the implication of migration and its applications according to each specific segment or industry; and IoT, where we saw “consumer” examples, such as refrigerators, washing machines and a bathroom mirror that indicated what the weather was supposed to be like that day or the traffic status.

This year, the event will take place at the end of February, were great smartphones, drones, digital identification and intelligent connectivity technology advances are expected, among others.

Review all the highlights from the Mobile World Congress here.


From June the 5th til the 7th,2018, we participated in SAPPHIRE NOW, in Barcelona, the main SAP diffusion event where partners from all over the world go in order to know about the german company’s news.

The main announcement of the event, and the year, was the integral suite of C/4Hana cloud solutions. The new Hybris face deepens the customer’s focus and the user experience with the objective of generating a connected and personalized crossing, able to build loyalty.

Find more about the most outstanding moments of the SAPPHIRE NOW in this post.

VMWolrd US

In august we visited Las Vegas to attend the American edition of the VMWorld, one of the two annual instances where the VMWare cloud provider gathers experts and partners from around the world to announce its main updates and strategy. For the 2018- 2019 period the focus was set on the hybrid cloud, the datacenter defined by software (SDDC) and Computer Edge.

Go over the event in our blog post “VMWorld 2018”

SpringOne Platform

In September, we attended the most important cloud solutions conference where great news were announced for those who develop, deploy and execute Cloud Native solutions using the Spring/Cloudfoundry ecosystem. It is an event where companies, experts and public in general gather to share and exchange experiences and knowledge.

MS Ignite

One of Microsoft’s most important annual event is Ignite. It is the biggest event for technicians where the company announces, every year, its biggest innovations. In the 2018 edition, the focus was set on humanitarian action. The “AI for humanitarian action” concept was introduced, oriented to a suite of tools focused on solutions with impact in 4 areas: natural disasters, refugees, detention and prevention of Human Rights violations and children security and well- being. An investment of 40 million dollars in the next 5 years is planned to encourage the development of solutions that attack this problems.

Other aspects discussed during the event were Security and Intelligent Edge, considering the growing impact of the IA in its Azure solution.

Go over the MS Ignite experience in this post.

Sap CX Live: Global Summit Barcelona

We returned to Barcelona in October to attend other of SAP big events. Under the motto “Connect with purpose” , the biggest CRM event of the year was developed, were we shared the main innovations in user experience together with partners and clients. Once again, the focus was set on C/4HANA and how to give the user a reliable, personalized, connected and omnichannel experience, with the advantages that the new SAP solution offers.

Know more details about the main announcements of the SAP Customer Experience Live event 2018

Cuti Mission- USA

Between October the 1st and 5th we traveled together with the Cámara Uruguaya de Tecnologías de la inforamción (Cuti) and the Uruguayan Ministry of Industry, Energy and Mining (MIEM) for a commercial mission in the United States. We visited New York City and Boston together with a delegation of Uruguayan companies and government authorities. Once again, an enriching experience where we witnessed talks by technology gurus such as Nicholas Negroponte, founder of the MIT Media Labs, we visited important technology centers and business communities. A trip where a lot of exchange instances with American businessmen and partners were generated.

Smart City Expo World Congress

In November, we attended the biggest smart cities congress of the world. We participated with IDATHA, and other companies, in Montevideo’s City Hall stand, representing the uruguayan sector. We were also nominated to the SCWEC awards with the project about Digital Proximity where IDATHA, together with Amén agency, takes part in the collective listening of citizens with the objective of providing Montevideo’s City Hall with insights to solve problems in the city. It was also a great opportunity to be informed of the news regarding smart cities around the world, with several different proposals.

AWS Reinvent

We attended in December the outstanding Amazon Web Services conference. Celebrated during the second consecutive year in Las Vegas, this event didn’t fail to surprise the assistants with conferences, workshops and recreational activities. It was a great instance to know all about the innovations of one of the most important cloud providers and to share experiences with guests from all over the world.

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31 de January de 2019