Tech Blog

Pyxis experience with SAP Marketing Cloud

30 de May de 2019


With the change and evolution of modern technologies businesses are doing everything they can to keep up with their demanding audiences. They can no longer rely on the traditional marketing methods and need to think digitally in order to interact with their audiences in a way that resonates with their needs. Even if you receive tons of daily traffic to your websites it means nothing until they convert to leads or sales.  

It is the digital tools that will define competition, survival and business growth.

Some questions are critical:

Which consumers make the best customers?

How do we win these customers?

How do we retain these customers?

SAP Marketing Cloud

SAP Marketing Cloud is one of the advanced tools of today, making it possible to  put customer in the center, focusing on their experience, providing tools to understand and manage their journey and all of it in real time. Why? The goal of all of the above is to develop a stronger and solid brand for the business while giving consumers a personalized experience. It is to listen, to understand and to act upon your customer’s needs.

Pyxis’s journey with SAP Marketing Cloud

We started exploring and experimenting with Marketing Cloud over 3 years ago and gradually acquired expertise and became experts in understanding this powerful and complex tool. We then helped several major brands in Peru, Uruguay and USA to implement it.

Adding SAP Cloud Marketing enhanced our portfolio and added to the existing expertise in the commerce field.

How would we work with your team?

The journey will start together with your marketing team to understand your data, how much you know your “customer” and how can we develop campaigns together.

Our understanding of big data combined with your knowledge of the business and vision will be setting stage for the successes.

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30 de May de 2019